The biggest challenge for most businesses that I work with has been delivery of digital marketing videos that match the very limited attention spans of audiences viewing social media news feeds like Facebook and Instagram. Maximum video length is only 30 seconds on Instagram.
A couple weeks ago, I stumbled across this unique platform called Promo by slide.ly. To my surprise I created 2 very professional videos to promote FBsecretagent.com in less than 30 minutes! I was sold very quickly on the product because I literally spend 10 or more hours a week editing similar videos for my advertising clients. As a rule of thumb, a 30-minute video shoot can easily translate into 2 hours of video editing.
The templates in Promo are awesome. If I had my own software development team I would have created the same type of product… 15 second video clips, 15 second music clips, 3 second outro slide. There are plenty of fonts, text colors and text background colors as well as an option to add a logo on the outro slide. You have 3 spots during the 15 second videos for calls-to-action text or domain name branding. The amount of customization is perfect! From experience, too many choices can slow down video production.
In my trainings in FBsecretagent.com I recommend the SOI (sphere of influence) video funnel and these short videos are a great fit and any small business owner without video production experience can use the Promo software with ease. Video are more impactful than images and using a consistent audio jingle is a proven method for branding consistency for TV and radio ads. By the way, my recent Facebook ads for clients are averaging less than 5 cents per video view.
Promo is offered by Slid.ly, an Israeli company based out of Tel Aviv. They started in 2012. Facebook recently launched their own video editing software inside of the Facebook ads tool but it is very limited on templates, video clips and audio clips. Use the Facebook one if you are on a really tight budget. Promo subscriptions start as low as $49 a month.
If you do sign up with Promo, it does help me if you use my affiliate link: http://askpohly.com/promo
Here are a few of the videos I have created with Promo:
There are plenty of music tracks to choose from. On the two above commercials I used the same background “circus” music for brand consistency and to match the message of the circus and hoops many agents have to jump through to effectively manage Fb ads and to keep up with the weekly changes in the Facebook ad manager. On a side note, I do offer training and turn-key ad management services at http://FBsecretagent.com