Who has the best 3-D Box Logo in real estate? CoachingBundle.com™️ or Realtor? Place your vote as a comments below:
For the past year, Facebook’s newsfeed videos play without a click and a click on the video is needed to play sound. Google is going to copy this Facebook newsfeed best practice with their upcoming autoplay video policy.
The next update to Chrome (version 66) will have the changes to autoplay videos and that means browser will only play them automatically if the sound isn’t playing by default, or if you click and interact with the site, or have previously “shown an interest in media on the site.”
We recommend you start this policy right away for all landing pages that have an autoplay video because Google Chrome accounts for 44 percent of web browser traffic and other browsers tend to copy Google. Here is what you need to do:
#1 Stop using autoplay videos or use a video host vendor that can autoplay without sound and then requires a click to start the sound.
#2 In FBsecretagent.com we have been teaching the importance of using subtitles for Facebook Ads because of Facebook’s similar policy on the video autoplay in newsfeeds without sound. Going forward you need to create videos that convey the message without audio and that means subtitles.
#3 Get animated with hand motions and facial expressions. Start assuming on your autoplay without sound videos on Facebook and website pages that your on screen activity could make the difference in the click to turn on sound.
Want to see an example of a (Wistia) video that start automatically without sound? Just click the image below to view:
Well, I am not really surprised. Facebook stock went down nearly 5% on Friday in reaction to Mark Zuckerburg’s Thursday post. The value of the company went down $3,300,000,000.00 in only 18 hours. Read my commentary and Mark’s full post on our Part I on Facebook’s Changes.
Facebook advertisers bring the income. Your customer base needs to stay engaged in the platform or there will be less opportunity for advertisers. It is a dilemma but not one without an answer…
How can you have fewer ads AND a happier user base of Facebook users AND keep Wall Street happy?
Increase the price of Facebook newsfeed ads. I am not saying I like it but that is the reality.
There is no loss of advertisers ready to spend more money and Facebook can bridge the gap to the Millennial generation that is turned off by the volume of ads. Google did it. Zillow did it. When you have critical mass and you have a great product, raise your prices.
What does this mean for Facebook advertisers?
They got to get really really good. They need to get more purposeful with Facebook ad spend than ever before. I posted a Facebook video yesterday on the topic of purposeful marketing and the order of operations for conversion funnels:
What is your prediction on Facebook in 2018? Can they keep user base, advertisers, and Wall Street investors happy? Who wins? Who loses?
At http://FBsecretagent.com I have taught businesses how to advertise on Facebook for twenty consecutive 60-day bootcamps since 2014. When Facebook became a publicly traded company they had to get really good at monetizing the platform for advertisers. From my perspective, they have built the most impressive advertising platform in the world but at what cost to the user base? My 2 millennial kids do not even use Facebook because there say there are too many businesses pushing products.
My takeaway for advertising is to use more video and strive for more engagement on your posts. For advertisers, they should use more one-to-one communication like Facebook Messenger. For your personal Facebook, tone down the amount of business posts and external hyperlinks.
Stay tuned for Part II… In May I will be at Facebook headquarters for the F8 Advertiser and Developer Conference and will make another post on further updates with our favorite social media platform!
Facebook is cracking down on cheesy Realtor posts. Their official statement can be found here: https://www.facebook.com/help/publisher/newsfeedguidelines
I am actually thankful. Being a coach in real estate I see the copy cat posts times 100. They are the ones that announce a “change in the Facebook algorithm and comment below and share with 10 friends” or “leave your email address below and I will send you __________.”
This marketer has a good summary of the Facebook updates. He is right, Facebook rarely announces changes – in my FBsecretagent.com training I am consistently reporting the unannounced Facebook advertising changes that happen every month.
This is fair warning to my real estate agent followers. Be authentic, be original and let you posts get shares and comments organically because they contain valuable content that is fun and interesting.
I do have a lot of work arounds that will be undetectable or perfectly inline with Facebook rules.
#1 Text short codes allow you to gain leads without your audience having to comment with their email addresses. Examples:
Text the word CONVERT to 33444 to get my free book on conversion funnels (go ahead and try it).
Text RAINMAKER to 33444 to get my book on eXp Realty (this is a live text code as well).
#2 Facebook Advertising. It is simple. If the goal of the cheesy posts is to make sure you show up in the newsfeed more often with your friends and SOI (sphere of influence) – stop doing it. You can run top-of-mind awareness campaigns to your uploaded databases for as little as $1 a day.
I shared the SOI campaign on a couple of recent podcasts:
Joshua Jarvis – 4rd Marketing Podcast
I go to every Keller Williams Mega Camp. This week long event is one of 2 major events per year for the brokerage..
The training and presentations on the big stage are only 20% of the experience. As long as you are driving or flying to Austin and paying for hotel rooms, you might as well attend the after hours networking events. Here are 2 of the best and I will be at both of them:
Wednesday, August 19th 6:00pm to 9:00pm
2014 Mega Agent Mixer
Thursday, August 20th 8:30pm to 11:30pm
Lead Gen LIVE! A MegaCamp Afterhours
Earlier in the day Thursday, I have 2 trainings at the Commissions Inc. booth (locate to the right as you are walking toward the entrance into the big stage)
1:30pm to 2:00pm: Agents Gone Mobile
2:30pm to 3:00pm: LinkedIn for Real Estate
Meetup and Training are great but I also recommend that you talk to some of the vendors.