Well, I am not really surprised. Facebook stock went down nearly 5% on Friday in reaction to Mark Zuckerburg’s Thursday post. The value of the company went down $3,300,000,000.00 in only 18 hours. Read my commentary and Mark’s full post on our Part I on Facebook’s Changes.
Facebook advertisers bring the income. Your customer base needs to stay engaged in the platform or there will be less opportunity for advertisers. It is a dilemma but not one without an answer…
How can you have fewer ads AND a happier user base of Facebook users AND keep Wall Street happy?
Increase the price of Facebook newsfeed ads. I am not saying I like it but that is the reality.
There is no loss of advertisers ready to spend more money and Facebook can bridge the gap to the Millennial generation that is turned off by the volume of ads. Google did it. Zillow did it. When you have critical mass and you have a great product, raise your prices.
What does this mean for Facebook advertisers?
They got to get really really good. They need to get more purposeful with Facebook ad spend than ever before. I posted a Facebook video yesterday on the topic of purposeful marketing and the order of operations for conversion funnels:
What is your prediction on Facebook in 2018? Can they keep user base, advertisers, and Wall Street investors happy? Who wins? Who loses?