This morning 8-16-18 as I predicted 60 days ago Facebook made the update to advertising and ALL real estate demographic data (from 3rd party sources) is no longer available. I posted a training video to prepare our industry for the FB-Ad-pocalypse at https://justaddlive.com/ Please share this training video with every real estate agent. At #KWMC18 this week, data was a … [Read more...] about The FB Adpocalypse Has Begun 8-16-18
Well it finally happened, a lot of you thought it was just crazy talk from Zuckerburg because advertising is 98% of FB's income... Remember when Craigslist took away hyperlinks - it is kind of like Facebook taking away data in the ads manager. Is your online business ecosystem ready for the next shift? Learn more at https://justaddlive.com #whomovedmycheese … [Read more...] about Who Moved My Facebook Cheese?
For the past year, Facebook's newsfeed videos play without a click and a click on the video is needed to play sound. Google is going to copy this Facebook newsfeed best practice with their upcoming autoplay video policy. The next update to Chrome (version 66) will have the changes to autoplay videos and that means browser will only play them automatically if the sound isn’t … [Read more...] about Stop Website Autoplay Videos or Adapt Facebook’s Best Practice
Well, I am not really surprised. Facebook stock went down nearly 5% on Friday in reaction to Mark Zuckerburg's Thursday post. The value of the company went down $3,300,000,000.00 in only 18 hours. Read my commentary and Mark's full post on our Part I on Facebook's Changes. Facebook advertisers bring the income. Your customer base needs to stay engaged in the platform or … [Read more...] about Wall Street Reaction to Part I on Facebook’s Changes
At http://FBsecretagent.com I have taught businesses how to advertise on Facebook for twenty consecutive 60-day bootcamps since 2014. When Facebook became a publicly traded company they had to get really good at monetizing the platform for advertisers. From my perspective, they have built the most impressive advertising platform in the world but at what cost to the user base? … [Read more...] about Facebook’s Changes for 2018 Part I