We are very excited to finally have another option for WordPress IDX plugins – I have it installed on several blogs at at the moment, just waiting for authorization tokens from Inside Real Estate to incorporate dynamic property listings and search results into pages and posts and then the game changes for a lot of agents that use kvCORE by Inside Real Estate.
In the past I have developed 50 real estate blogs for clients using either a Wolfnet plugin or IDXBroker plugin. There are strengths and weaknesses of Wolfnet and IDXBroker and I still recommend them today even with the recent launch of JustAddLive™ blogs in July. The IDX plugin should be selected based on budget, style and broker affiliations for data sources and other agent software used for websites, mobile apps and CRM.
The biggest challenge in both of the current leading IDX plugins solutions (Wolfnet and IDXBroker) is they can never have a fully integrated user experience for online real estate shoppers. The blog display of IDX, the corresponding IDX website, the search mobile app with IDX and the CRM that the agent is actually using do not have synchronized communication. At best, Wolfnet and IDXBroker can do a 1-time push of lead data to a CRM (Top Producer, Follow Up Boss, Liondesk, Infusionsoft, KW Command, Brivity, proprietary big broker CRM’s and all other real estate CRM’s).
With the kvCORE plugin, this will be the first time in history that a WordPress blog with IDX, the connected IDX website, the consumer mobile search app, and the CRM will all have a dynamic data sync of properties being viewed not to mention all logged phone calls, text messages, emails, in one system – that also includes a mobile app for agents to access leads and contacts from anywhere with the built in auto dialer and task management.
In other words, as your leads change their buyer search behavior and preferences on your kvCORE website, or on the (Millions Mapped) mobile phone app, or from the IDX pages of your custom blog with the kvCORE plugin – the new search criteria are recorded in the one CRM and kvCORE will update search alerts on autopilot. Why does this matter to an agent? Look at the analytics of all of your internet leads from 6 months ago. How often did they return to the IDX site? Have they recently saved properties as reflected in your CRM?
Top agents are spending too much time piecing together every technology from Agent Legend to Zapier and NAR reported in 2017 that “58% of all buyers found their home on a mobile device”. Artificial intelligence is best when 58% of ALL buyers are using the agent’s app that has dynamically connected all the pieces (like kvCORE). Zillow has this AI technology and the most popular website and search app but we all know their business model is not to build a long-term internet brand asset that you own.
Boomtown and CINC also have AI and the synchronized search app – but do not have a WordPress plugin for bloggers that are tired of using widgets and hyperlinks back to an unbranded IDX website. Your personal brand matters – your clients want you and it never hurts to show your internet leads (after they register on a less branded IDX website) that you are a real person and not just a Realtor with great (automated and custom) follow up but someone who lives and participates in the community with hyper-local blog posts and content.
A customized WordPress blog directly integrated with a complete AI system like kvCORE is unstoppable. I do not expect the kvCORE 1.0 plugin to be perfect once Inside Real Estate unlocks the tokens for kvCORE clients. Real estate blog developers can work with a good IDX plugin and provide feedback to truly make it a great plugin over the coming months and years.
I challenge the big brokers to offer one of the top 3 completed AI systems to their agents (CINC, Boomtown, Inside Real Estate with kvCORE). If Brokers try to build AI, build it to the standard of website, search app, CRM and agent mobile app as one synchronized learning system and not a disjointed mix of 1-time data pushes. Consider the user experience as they start on a national broker domain (no IDX/MLS), skips to regional localized search (IDX company 1) and finally a breaks all search history landing on a random selected agent website (IDX company 2) and if by some miracle they register they get pushed to the agents CRM (name, email, phone and property viewed and no sync on changing search behavior) from agent website and certainly not from agent mobile app (IDX company 3). Any wonder why Zillow is winning? One search, fewer clicks.
I applaud Inside Real Estate for being the first AI system to launch an IDX plugin for WordPress. I challenge other complete AI systems like CINC and Boomtown to create WordPress plugins.